More and more consumers are switching to Smartphones. Mobile Squared is a company in the United Kingdom that provides specialist research which enables brands, agencies, the public sector and mobile industry to access, and engage with, the mobile consumer. According to a study Mobile Squared conducted in 2011, 117.9 million, or 37%, of 314.6 million mobile users had smart phones and entering this year that number has already increased to 47% (155.6 million of 327.8 million). Of those millions of Smartphones, Android and iPhone are dominating the market. This year Android devices make up 52 percent of all Smartphone usage and 25 percent of the entire United States Mobile Market. There are 700,000 new Android devices activated each day. Similarly, iPhone reported a steady increase in users from 33.75 million in 2011 to 42.98 million in 2012. BlackBerry, Microsoft, and Symbian are also players, though their combined share of the market is only 21 percent so far this year.
All these Smartphones present a promising marketing avenue given web access and an increasingly gigantic pool of applications for download (The Android market alone offers over 500,000 Apps (http://www.informationweek.com/news/personal-tech/mobile-apps/231901537). Any company seeking to reach a large customer base can do so with innovation and a web developer; from games to tools and calculators there’s no limit with a talented team hard at work. And hard at work the energy industry has been; more than 1 thousand apps can be found when searching energy efficiency on the Android market website. Private developers, utility providers, and energy services professionals are jumping on board to provide energy efficiency calculators and communications tools to end users. Many of these energy efficiency apps include:
- Self management of home energy
- Meter readers
- Smart Thermostat
- Management of Utility Accounts
- Energy Efficiency Tips
- Appliance Calculators
- Savings Calculators for Different Technologies
TEG is now working with utility providers to develop customizable Apps that can assist end-users and contractors with quantifying incentives or impacts for projects. These apps can be designed to provide a new communication mechanism from utility to end-user or Trade Ally, fostering the relationship between company and client. Consider the advantages of this new technology:
- Provide Annual Updates
- Instant Access Any Time, Any Where
- Add Value to Energy Efficiency Programs
- Increase Program Participation
Our apps can be designed to be compatible with most mobile devices and provide a new marketing avenue for companies looking to reach an ever-expanding and diverse customer base. With proof of the increasing demand for Smartphones, utilities will be looking for a better way to market their energy efficiency programs. Now they can reach out to a majority of their customer base easily with the use of these mobile applications!
View App Flyer and contact The Energy Group today for all of your App needs!
App Flyer